Ski Holidays Get Hot For 2010
With a difficult year ahead in store for the ski holidays industry, some ski areas are going an extra mile to attract tourists. And Andorra could be the hottest European ski resort this winter.
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Ski Holidays Get Hot For 2010
Andorra ski holidays information is at http://www.yourandorra.com/skiing and for details of Andorra property visit http://www.propertyandorra.com
The number of people taking ski holidays for the 2009/10 season is almost certainly going to be less than last year. Resorts are adding attractions, offering cut price ski passes, and doing what they can to get a share of what could be a declining market.
Andorra is typical of many areas that have enjoyed a good number of tourists visiting in previous years. But now it must face up to a sharp decline in the number of people taking ski holidays this winter.
Andorra is a small country in the Pyrenees, and skiing is a major part of the country’s revenue. Andorra ski holidays started in the eighties as cheap alternative to ski holidays in France, but in recent years Andorra has spent millions on improving her infrastructure.
Included in the upgrade of facilities for Andorra has not only been public spending on roads and improved access to the skiing areas, but private capital investment in some very good quality hotels. Many hotels in Andorra now recognised as meeting a good international standard and achieving 4 or 5 star status.
In recent years, Andorra has attracted up to 12,000,000 tourists per year during good economic times; the peak months being the ski season of December to end March. Increasingly, however, business has been away from ski holidays and has drawn hikers and walkers from across Europe during the summer months instead. But now, Andorra needs added attractions during the 2010 ski holidays season to ensure an anticipated drop in visitor numbers isn’t as bad as some fear.
Despite Germany, and some other European countries coming out of the recession recently, key markets for Andorra including the United Kingdom remain in the doldrums economically. With Sterling performing badly against the Euro, there’s bound to be less British people on the slopes of resorts like Soldeu for 2009/10.
One big hope of the ski holidays industry both in Europe and North America rests in the Winter Olympics; due to be held in February in Canada. It will give a boost to the end of the season with global television coverage of the ski events.
Andorra is staging a music festival in association with Thomas Cook Holidays just a few weeks after the close of the Winter Olympics. Hopefully this will see not just some skiers opt for Andorra instead of French ski holidays, but an audience of first time skiers inspired by the Olympics who might also be drawn naturally to a music festival as well.
Glastonbury it won’t be. But with household names expected to perform, Andorra might be the Ibiza of the Pyrenees for a week, at least!
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