Benidorm, Leave the Stereotypes Behind
By breaking out of the stereotypical mould, Benidorm is starting to build a reputation as one of Europe's premier holiday destinations
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Benidorm, Leave the Stereotypes Behind
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Benidorm seems to have gained an unfair reputation, with many people associating it with rowdy tourists, low quality food and tacky bars. Add to this the popularity of the ITV sitcom show, Benidorm, which exploits the stereotypical images of the place and you have a holiday resort that many prefer to avoid!
It may come as a surprise to know that the Benidorm image is being dramatically transformed. The Costa Blanca resort has even been mentioned as a contender for UNESCO World Heritage Site status due the architectural heritage that the high-rise hotels have created.
Local tourist boards are pulling out all the stops to attract more first time visitors to the resort, including those searching for a more up market break. The arrival of two five star hotels has provided the resort with high quality accommodation, with nearby golf courses and Spas to appeal to the higher level of clientele. The famous Benidorm beach has also been given a makeover, with an elegant curving wall that will stretch the length of the beach. With all of these new features, surely it is time to shine a new light on this resort?
Benidorm is home to some of the best three star hotels in the Mediterranean area according to surveys undertaken by top tour operators. The Rio Park hotel actually came out as one of the top places to stay out of a list of over 800 hotels. The Sol Pelicanos Ocas is another popular resort however many will know it as the setting for the ITV sitcom. The four star Agir hotel has recently had a makeover and is now a sleek and sophisticated accommodation choice with contemporary Scandinavian features.
Just a ten minute drive away from the beach will bring visitors to the resorts new five star hotels. The Villaitana boasts two 18 hole golf courses designed by Jack Nicklaus and a modern health spa. The second hotel is the Barcelo Asia Cardens, a peaceful eastern inspired retreat with top class culinary delights.
By offering a wider selection of accommodation choices, Benidorm is starting to cement itself as a highly reputable destination. The resort that we see on television is starting to become a parody of a holiday destination that is firmly in the past. With contemporary stylings and a whole host of modern amenities, it will not be long before Benidorm becomes one of Europe’s culture capitals.
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